Real Estate CRM Software Delhi — Property Sales Management 2026

Real Estate CRM Software Delhi — Property Sales Management 2026

Delhi NCR is India's largest real estate market — spanning Gurugram, Noida, Greater Noida, Faridabad, and Ghaziabad. The market includes everything from affordable housing in Bhiwadi to luxury residential towers in Golf Course Road. Builders, developers, and large brokerages in Delhi NCR manage hundreds of leads, dozens of properties, and complex payment structures — all of which collapse into chaos without dedicated CRM software.

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Delhi NCR Real Estate Challenges

High Lead Volume, Low Conversion
Delhi builders run Google Ads, 99acres listings, MagicBricks campaigns, and broker networks simultaneously. Leads come from multiple sources but without CRM, follow-up is inconsistent — leads go cold, sales executives lose track, and conversion rates stay low.

RERA Compliance
All Delhi NCR projects above 500 sq m require RERA registration. Developers must update project progress quarterly on the RERA portal. Buyers have the right to access project timelines. Without software tracking delivery milestones, RERA compliance becomes a manual burden.

Complex Payment Schedules
Delhi NCR projects offer construction-linked plans, possession-linked plans, and flexi plans. Tracking which buyer is on which plan, what instalment is due when, and sending timely reminders requires a system.

Channel Partner Management
Large builders work with hundreds of channel partners (brokers) across NCR. Calculating brokerage, tracking which partner sourced which lead, and managing payouts manually creates disputes and financial leakages.

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MICS Real Estate CRM Features

Lead Management
- Lead capture from all sources: website, 99acres, MagicBricks, Google Ads, walk-in, referral
- Auto-assignment to sales executive based on project or geography
- Lead status pipeline: new → contacted → site visit → negotiation → booked → registered
- Follow-up task automation: if no contact in 24 hours, alert to executive
- Lead scoring: prioritise based on budget, timeline, and interest level
- Duplicate detection: merge leads from same phone number

Property Inventory
- Project master: name, RERA number, location, possession date, amenities
- Tower and floor plan configuration
- Unit inventory: flat number, floor, size, type (1BHK/2BHK), status (available, blocked, booked, sold)
- Pricing matrix: unit-wise pricing with floor rise premium and PLC charges
- Availability dashboard: visual floor plan with status colour coding

Site Visit Management
- Site visit scheduling: date, time, executive assigned
- Site visit feedback capture immediately after visit
- Presentation material: brochure, floor plans, project video sent to prospect before visit
- Post-visit follow-up automation: feedback call reminder after 24 hours

Booking and Agreement
- Booking form with unit details, buyer details, payment plan selection
- Application money receipt generation
- Allotment letter generation
- Agreement for Sale draft with auto-filled buyer and property details
- Document checklist: PAN, Aadhaar, bank statement collected at booking stage

Payment Schedule Management
- Payment plan configuration: construction linked, possession linked, time linked
- Instalment due date calculation per buyer per plan
- Automated payment reminders: WhatsApp and SMS 7 days before due date
- Payment receipt on collection
- Outstanding dues dashboard
- NOC generation on full payment

RERA Compliance
- Project progress milestone tracking
- RERA quarterly update report generation
- Buyer complaint log with resolution tracking
- RERA-mandated disclosures maintained

Channel Partner Management
- Broker registration with RERA number and PAN
- Lead tagging to sourcing broker
- Brokerage calculation per unit type and project
- Brokerage payout statement
- Broker portal: view their leads, bookings, and payout status

Management Reporting
- Sales funnel: leads → visits → bookings → registrations
- Sales executive performance: leads assigned, converted, revenue generated
- Project-wise inventory and collection status
- Monthly collection vs. target

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Pricing

| Company Type | Monthly Cost |
|---|---|
| Small builder / broker (1-2 projects) | Rs. 12,000 |
| Mid-size builder (3-10 projects) | Rs. 22,000 |
| Large developer (10+ projects, multi-city) | Rs. 40,000 |

Free real estate CRM demo: +91 9355273535 | admin@mics.asia